FormsAI + HubSpot
Every lead becomes a HubSpot contact, with the answers already in the right properties.
What you can do
Contacts from every lead
Name, email, phone and company go into the contact, from a Contact info question or separate ones.
Deals from qualified leads
Create a deal with the budget and timeline people gave, for your pipeline to pick up.
Tickets from support forms
Open a ticket with the request in the description and the response link for context.
Several workspaces
Connect up to three HubSpot accounts and pick which one each action uses.
Ideas to start from
Qualify, then create
Ask budget, team size and timeline, score answers with logic, and send every lead to HubSpot with the score in a property.
Lead qualification templateWebsite enquiries
A contact form on your site that creates a contact and posts nothing to your inbox.
Contact form templateQuote requests
Collect the project details and create a deal sized from the answers.
Cleaning quote request template
How to connect HubSpot
Open Integrations in the FormsAI app, find HubSpot and select Connect. Sign in on HubSpot's own page and allow access.
Open a form's Results → Connect and select Add an action.
Pick HubSpot and the account, then find the action: create contact (or create deal, or create ticket).
Fill in its fields with answers, using Insert an answer or ready-made values like the respondent's email or a link to the response.
Test it with your latest response, save, and it runs for every new completed response.
Build free, connect on Pro
Build and test your form on the Free plan. Actions run once you're on Pro: $12/mo billed yearly, with 5,000 action runs a month.
Compare plansTemplates that work with HubSpot
All templatesFAQ
FormsAI + HubSpot, answered
Do I need HubSpot's own forms?
No. FormsAI builds the form (one question at a time, with logic, uploads and payments) and creates the HubSpot record. Your HubSpot workflows then take over as usual.
Can I add the respondent's UTM source?
Yes. Add utm_source and other hidden fields to the form, then map them into HubSpot properties like any other answer.
Is the HubSpot integration free?
Connected apps are part of FormsAI Pro ($12/mo billed yearly), with 5,000 action runs a month across your forms. On Free you can set actions up, but they don't run.
What happens if HubSpot is down or rejects a response?
Temporary problems, like HubSpot being busy, are retried automatically with longer waits. Problems that need you, such as an expired sign-in, stop and say why in Integration activity, where you can run it again. A response is never sent to the same action twice by itself.
Connect FormsAI to HubSpot.
Pro is $12/mo billed yearly: unlimited forms and responses, 18 connected apps, webhooks and the API.
Get Pro