FormsAI vs Qualtrics

FormsAI vs Qualtrics: surveys without the sales call

Qualtrics is an enterprise experience-management platform priced by quote. FormsAI is for teams that need good surveys this afternoon, at a price on the page.

Updated October 2026 · Qualtrics prices checked 27 October 2026 on their own site

Quick answer

Qualtrics doesn’t publish prices: each product shows Request Pricing, and pricing depends on things like interactions or employee count. It’s built for enterprise research and experience programmes. FormsAI has a free plan and Pro at $12/mo billed yearly, with NPS, logic, Smart Insights and a custom domain. Choose Qualtrics for enterprise research; FormsAI for speed and price.

Qualtrics is the tool large organisations use to run customer, employee and market research programmes, with advanced statistics, panels and services around it. Pricing comes from a conversation with sales.

Plenty of teams need far less: an NPS survey, a customer feedback form, an employee pulse, a quick piece of market research, with honest results and a price they can see.

FormsAI vs Qualtrics, side by side

FormsAI leads on 2 of 4 · Qualtrics on 1

Pricing

FormsAI (stronger)
Published: Free, then Pro $12/mo billed yearly

Qualtrics
Not published; request pricing
Getting started

FormsAI (stronger)
Sign up and publish in minutes, no card needed

Qualtrics
Request a demo or pricing
Responses

FormsAI
Unlimited forms and responses (fair use)

Qualtrics
Priced by usage, such as interactions or employee count
Research depth

FormsAI
NPS, filters, Cohen’s d comparisons and AI themes (Pro)

Qualtrics (stronger)
Enterprise research, analytics and experience management

FormsAI compared with Qualtrics. A tick marks the stronger option in each row.
What matters	FormsAI	Qualtrics
Pricing	Better: Published: Free, then Pro $12/mo billed yearly	Not published; request pricing
Getting started	Better: Sign up and publish in minutes, no card needed	Request a demo or pricing
Responses	Unlimited forms and responses (fair use)	Priced by usage, such as interactions or employee count
Research depth	NPS, filters, Cohen’s d comparisons and AI themes (Pro)	Better: Enterprise research, analytics and experience management

Qualtrics details from www.qualtrics.com/pricing, checked 27 October 2026. Plans change; check theirs before you decide.

Choose FormsAI if…

You want to see the price before you sign up
Surveys need to go out this week, not next quarter
NPS, feedback and pulse surveys cover what you need
A small team runs research without a procurement process

Start free

Choose Qualtrics if…

You run an enterprise experience-management programme
You need advanced statistics, panels or research services
Security reviews and procurement call for an enterprise vendor

The verdict

If your research needs fit NPS, satisfaction, feedback and pulse surveys, FormsAI gets you there in minutes at $12/mo billed yearly, with AI that groups written answers into themes.

Qualtrics is the right tool for enterprise-scale research programmes and the services around them. Most small teams won’t use enough of it to justify the conversation.

Try FormsAI free See pricing

FAQ

FormsAI vs Qualtrics, answered

How much does Qualtrics cost?

Qualtrics doesn’t publish prices. On 27 October 2026, its pricing page showed Request Pricing for each product, with pricing based on things like interactions or employee count.

Is FormsAI a good Qualtrics alternative for small teams?

Yes, for NPS, customer feedback, employee pulse and market research surveys. FormsAI has a free plan, and Pro is $12/mo billed yearly with Smart Insights.

Can FormsAI analyse open-ended answers?

Yes, on Pro. Smart Insights group written answers into themes with sentiment and real quotes, and you can ask questions about your results in plain words.

Can I compare groups of respondents?

Yes. Filter by any answer, tag or hidden field, and on Pro, Smart Insights measure differences between groups with effect sizes (Cohen’s d).